Fast forward & ad rules on Fire

Fast forward and advertisement rules depend on the channel and whether the program is on-demand. There are three experiences:

  1. You can fast forward through anything you saved! 👏
  2. You can fast forward but the last ad break is required (... unless you watched it already). You can't start fast forwarding during an unwatched ad break.
  3. You cannot fast forward past the furthest point you have watched.

Fire TV



Alexa voice command

Skip 10 seconds






"Skip 10 seconds."

"Jump 10 seconds."

"Fast forward 10 seconds."

Fast forward (1x, 2x, 3x) hc_fforward.png  
Jump to Live Hold hc_fforward.png  

Go back 10 seconds








"Go back 10 seconds."

"Skip back 10 seconds."

"Jump back 10 seconds."

"Rewind 10 seconds."

Rewind (1x, 2x, 3x) hc_rewind.png  

Start Over


Hold hc_rewind.png


"Start over."




hc_play_pause.png or D-pad center (Select button)






hc_play_pause.png or D-pad center (Select button)




Cancel hc_amazon_back.png  

Fire tablet  

Fast forward Swipe left
Jump to Live hc_jtl.png
Rewind Swipe right
Start Over hc_so.png
Play hc_play.png or tap center thumb image
Pause hc_pause.png
Cancel Tap outside thumb stream
Have more questions? We're here to help!