Fast forward & ad rules on Fire TV

Fast forward and advertisement rules depend on the channel and whether the program is on-demand. There are three experiences:

  1. You can fast forward through anything you saved! 👏
  2. You can fast forward but the last ad break is required (... unless you watched it already). You can't start fast forwarding during an unwatched ad break.
  3. You cannot fast forward past the furthest point you have watched. 

Action

Button

Alexa voice command

Skip 10 seconds

 

 

hc_forward.png 

 

 

"Skip 10 seconds."

"Jump 10 seconds."

"Fast forward 10 seconds."

Fast forward (1x, 2x, 3x) hc_fforward.png  
Jump to Live Hold hc_fforward.png   

Go back 10 seconds

 

 

 

hc_back.png

 

 

 

"Go back 10 seconds."

"Skip back 10 seconds."

"Jump back 10 seconds."

"Rewind 10 seconds."

Rewind (1x, 2x, 3x) hc_rewind.png  

Start Over

 

Hold hc_rewind.png 

 

"Start over."

"Restart."

Play

 

hc_play_pause.png or Select button

 

"Play."

"Resume."

Pause

 

hc_play_pause.png or Select button

 

"Pause."

"Stop."

Cancel hc_amazon_back.png  
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