Fast forward & ad rules on Fire TV

Fast forward and advertisement rules depend on the channel and whether the program is on-demand. There are three experiences:

  1. You can fast forward through anything you saved! 👏
  2. You can fast forward but the last ad break is required (... unless you watched it already). You can't start fast forwarding during an unwatched ad break.
  3. You cannot fast forward past the furthest point you have watched. 



Alexa voice command

Skip 10 seconds






"Skip 10 seconds."

"Jump 10 seconds."

"Fast forward 10 seconds."

Fast forward (1x, 2x, 3x) hc_fforward.png  
Jump to Live Hold hc_fforward.png   

Go back 10 seconds








"Go back 10 seconds."

"Skip back 10 seconds."

"Jump back 10 seconds."

"Rewind 10 seconds."

Rewind (1x, 2x, 3x) hc_rewind.png  

Start Over


Hold hc_rewind.png 


"Start over."




hc_play_pause.png or D-pad center (Select button)






hc_play_pause.png or D-pad center (Select button)




Cancel hc_amazon_back.png  
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